Leading telcos worldwide are starting to overhaul their OSS/BSS stacks, pairing them with next-generation tools like TCAP. With the right deployment strategy, telcos can compress their quote-to-cash timeline and reduce costs, while taking new services to market and outpacing their competitors.
One of the key strategies employed by leading telcos is the development of cloud-native infrastructure that natively supports API integrations. These telcos are building their infrastructure on cloud technologies, taking advantage of the scalability, reliability, and automation capabilities offered by the cloud. By adopting a cloud-native approach, telcos can deploy and scale new services rapidly, while optimising their infrastructure to meet changing customer demands.
This shift towards cloud-native infrastructure is particularly important in the context of cloud-based voice services, where major players such as Microsoft, Zoom and Webex are leading the way in enabling businesses of all sizes to migrate their voice services from on-premises systems to the cloud. Telcos must align themselves with this trend and provide seamless interconnectivity that is both automated and scalable.
Service orchestration is another crucial aspect of telco innovation. Telcos across the world are actively seeking to develop or consume automation products that can orchestrate the deployment and management of cloud voice services for their customers.
For telcos looking to enter the Microsoft voice space, orchestration poses significant challenges today and likely in the future as well. Even with the introduction of Operator Connect, integrating legacy OSS/BSSs with Operator Connect APIs can be costly, with an average CapEx expenditure approaching $1 million and a development timeline of at least 12 months. Such costs often deter telcos from pursuing these integration efforts, or, worse still, result in them entering the market with MVP offerings that often lack self-service, have high running costs, and don’t deliver the market penetration to justify further investment.
To address this challenge, automated orchestration platforms like TCAP come into play. TCAP simplifies the integration of telco OSS/BSSs with Microsoft’s APIs, whether for direct routing, Operator Connect, or Teams Phone Mobile. Typically, going to market with an Operator Connect offering involves manual development of an API bridge, custom software development, and weeks of testing. In contrast, TCAP’s zero-code automations streamline this process, delivering a turnkey product that is market-ready within weeks.
TCAP also automates the validation of integrations and certifies telcos as Operator Connect providers, all through a consumption-based monthly subscription model. For carriers that are already on Operator Connect, TCAP can immediately provide economic benefits by lowering their cost base through rapid deployment automation and reduced management overheads.
By bundling billing, DID (direct inward dialling) management, and orchestration into a single, user-friendly platform, TCAP enables telcos to offer low-touch Microsoft voice services.
Re-Launch as the Smart Telco
To disrupt, acquire net new customers, and ensure customer retention, telcos will need to re-think their culture in how flexible they want to be. Choosing to innovate will mean they’re likely to stay competitive over the next 12–18 months.
The key lies in a customer-focused approach, empowering users through self-service interfaces, automation, and products tailored to their needs. Continuing to operate under the old ways of working and using legacy technology solutions poses a significant risk to the longevity of telcos.
TCAP operates on a SaaS model, reducing upfront costs and investing in continual product improvements. This ensures a lasting competitive advantage in the market, especially in the evolving landscape of UCaaS innovations.
If you’re in the telco sector and are responsible for growth and innovation, feel free to drop a note on firstname.lastname@example.org to discuss further.